Passionately curious, constantly learning and leading through design.

Paul Mitchell Kelly

Hey, I’m Paul, thanks for stopping by. I’m a strategic experience designer passionate about creating meaningful human-centred design. I’ve proudly directed award winning research and design teams, crafting highly effective customer centric experiences.

I love bringing projects to life, collaborating with strategy, creative, and technology teams. I utilise Design Thinking methodologies and human-centric principles to architect solutions, commonly leading the extension of creative campaigns into digital mediums. I’ve taken a user-centred approach throughout my career, combining design and technology to create effective and meaningful experiences. Whether it be through user research, digital strategy, interface and experience design, art direction or the roll out of brand design processes, putting people at the heart of what I do allows me to create unique and effective solutions that people love.

When I’m not designing, you’ll find me laughing with my daughter, cycling the streets of Sydney’s Inner West, shooting hoops, or flipping through vinyl. I also like to chill with our cat Tycho, who, thankfully, is also a Golden State Warriors fan.

Team leader

Whether it’s facilitating a day long workshop or operating in a leadership position over long periods of time, I thoroughly enjoy the process of collaboration with multi-disciplinary teams and the opportunities within leadership to create space for people around me to succeed.

Experience strategy

I create the potential for great experiences for businesses and their customers by discovering valuable insights, communicating plans and processes and identifying possibilities not yet explored to drive competitive advantage.

User research

An advocate for ‘jobs to be done’ profiles, I use qualitative and quantitative user research to develop audience understanding and empathy as profile information, condensed into actionable ideas.

Journey mapping

Visually capturing research as steps that map a current customer journey, allows challenges to be identified and opportunities for improvement to be addressed. With a diverse multi-disciplinary background and as a strong conceptual thinker, I bring a depth of experience envisioning ideal customer journeys that maximise identified opportunities.

Information architecture

I craft high quality digital experiences through validation to marry information that is clear and approachable together with language and pathways that align to the priorities of users.

Design

I have a long history in creating effective designs that combine business goals with user needs into enjoyable, meaningful experiences. In organising information through design, I test interactions, messaging and user understanding through practical rounds of iterative revisions until the brief is achieved.

User testing

Putting designs in the hands of users is the single best way to evolve towards a successful product or experience and understand how it aligns to their behaviours and needs. Gathering iterative feedback from users through rapid prototyping and user testing ensures the people I’m designing for are at the centre of my design process.

Download my CV

Awards

FWA award logo

75 out of 100

Praise or Haze Trump

Public Vote Shortlist

70% Yes Vote – Qantas Points Destination

AC&E Awards logo

Highly Commended

Art Direction
Digital Website & Microsites
Mobile Marketing (x2)
UX, Interface & Navigation Design (x3)
Customer Retention Campaign

ADMA Awards logo

Gold – Retail & Direct Sales

Silver – eCommerce Experience

Bronze – Campaign Brand Experience

iab logo

Silver – Fairfax World’s Best Fielder – Mar ’15

Bronze – Optus Business Olympics – Nov ’16

Bronze – Qantas Points Destination – Jul ’15

awwwards logo

Honorable Mention

Mobile Excellence Award

Praise or Haze Trump

CSS Design Awards logo

Official Public Vote Award for Innovation
Best UI Design and Best UX Design

Special Kudos Award
CSSDA crew and judges

AIMIA award logo

Winner
Best Digital Advertising or Communication (x2)
Best Website or Online Service

Winner
Consumer retention / Loyalty marketing campaign
Qantas Points Destination
2016

With Collective logo

Winner
Employee of the year
WiTH Collective
2013

Two years in our tree top digs on Awabakal Country. Grateful for all the friends and family who have helped us feel at home here. If you’re in the hood, stop in for a cuppa sometime 🏡
Happy 40th birthday Nico! Wow. We’ve seen some big change this year. Humbled to be sharing it all with you and the girls. Super excited for the next chapter. Let’s keep the party going. Mega love @nicozoef xoxo
Tubular 🙌🏼 
#parklife
Kicking off the work Christmas party @mudbathdigital 🏎💥🤙🏼
Morning dip up north
Bumper backyard bunches
#harvest 
#bananabreadfordays
Our incredible doctors, nurses and hospital staff are running on empty, working super human hours with little to eat to tirelessly protect us all from COVID-19. Meanwhile local restaurants are struggling to stay in business. 
I've worked with a few amazing mates in the last few days to help set up the Feed Our Heroes program, raising money to feed our healthcare workers, while also supporting local restaurants in the community.

Times are tough, but if you can spare even a few bucks, please follow @feedourheroes_au and donate via the link in bio. #FeedOurHeroesAU

Thanks for your support 👊🏼
🤩🥳😐🤢🤮🙃 Welcome back to the fold Sydney. Here’s to having fun and keeping it classy in Sydney again kids🍸 
#newtown #spewtown #sydney #lockoutlaws #supportlivemusic
Sunday ☀️

Want to know more?

If you’re interested in finding out more, I’d love to hear from you.

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